Last updated: 6 November 2026

This Privacy Policy explains how UAE Bright (“Bright”, “we”, “us”) handles personal information when you visit brightae.net, place an order, use our store features, or contact us.

Information involved in using our services

• Orders and accounts: your name, email address, telephone number, billing and delivery addresses, items purchased, payment and transaction information, and information provided when creating or using an account.
• Custom orders and support: sizing or customization details you choose to provide, enquiries, exchange requests and correspondence, including WhatsApp messages.
• Optional store features: information you provide when using features such as our style quiz or loyalty programme. Depending on the feature, this can include style preferences, reviews, birthday information, referral activity, purchase history and rewards activity.
• Website activity: information processed through Shopify and the analytics or advertising services used by the store, such as device and browser information, IP address, cookie identifiers and interactions with the website or advertisements.

How information is used

Information is used to operate the store, process payments and orders, arrange delivery, handle account and support requests, provide requested customization and optional features, and understand website and advertising performance. It may also be needed to protect transactions, resolve disputes and meet applicable legal obligations.

Shopify and other service providers

Our store is hosted on Shopify, which provides the online commerce platform and processes customer and order information. Payment and delivery services process the information needed to complete your transaction and deliver your order.

We also use Meta and Snapchat for advertising-related services, and WhatsApp for customer communications. These services may process information about your interactions according to their own privacy policies and applicable settings and permissions. When you contact us through WhatsApp, your messages and contact information are processed through that service.

Shopify and other service providers may process information in countries other than where you live. Their privacy policies explain their processing practices and applicable protections.

Cookies and advertising choices

Our Shopify storefront uses cookies and similar technologies to operate features such as the shopping cart and checkout. Analytics and advertising technologies may also process information about website visits and interactions. You can manage cookies through your browser and use any privacy choices made available on the website. You can also manage advertising preferences through your Meta and Snapchat account settings. Blocking cookies may affect some store features.

Storage and retention

Customer and order records are handled through Shopify. Shopify and the services involved in orders and communications may retain records. Retention depends on the service, the purpose of the record and applicable legal requirements. Contact us for information about a particular record or to request deletion; legal and transaction-related requirements may limit deletion.

Your privacy requests

Depending on applicable law, you may have rights to access or correct your personal information, request deletion or portability, object to or restrict certain processing, or withdraw consent where processing is based on consent. You may also have the right to complain to a relevant data-protection authority. Contact us to make a request. We may need information to verify your identity before fulfilling it.

If you receive marketing messages, use the unsubscribe option provided or contact us to ask to stop receiving them. Order and service messages may still be necessary.

Contact

For privacy questions or requests, contact UAE Bright on WhatsApp: +971 56 133 3832.

Updates

This policy may be updated to reflect changes to our services or applicable requirements. The date at the top identifies the latest update.